Splash Dash

DESIGN BRIEF

The design brief was to create a sports drink brand identity for a new sports drink, this included doing market research for what age range you wanted to target. The brief included, a name, tag line, logo, mock-ups, style guide, and a final brand presentation. The brand needed to feel energetic and appeal to active, health conscious consumers

DESIGN SOLUTION

I aimed the brand at a younger audience, focusing on a fun and energetic look. I named it “Splash + Dash” to reflect both the movement and refreshment, and designed a cute duck mascot with an apple on its head and a splash behind it. I wanted the logo to feel healthy but still cute and a standout on shelves, I created three flavour variants like, orange, berry, and apple. Each with its own colour scheme and mock-up to match.