DESIGN BRIEF

This project was about creating a clothing brand based on a subculture of our choice. The task was to create a unique name with a matching unique logo, and mockups, that captures the aesthetic of the chosen subculture.

MY APPROACH

The brand I created is called LoveSikk based on the Y2K subculture. I wanted the design to feel digital with hints of nostalgia, so I used elements from the 2000’s. When creating the colour palette I chose a netural colour scheme with one pop of colour to give it that bold, early 2000’s energy.