DESIGN BRIEF

The Pet Pantry is a pet supply store that needed a logo that appropriately fits the name of the brand and a website. The goal of this project is to create a friendly and memorable logo, a complete style guide, then a functional  website that appeals to pet owners.

MY APPROACH

I started by doing some research on exisiting pet store brands to see what stood out and how they incorporated graphical elements into type. I explored ways to create an interesting letter in the logo and ended up shaping the “P” into a dog, with a cat forming part of the stem to allow for the word “pet” to be eligible. I mocked up the logo in illustrator and created a full style guide.